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Tiliter featured by ABC News on Australia's AI opportunity

28 August 2026

ABC News has featured Tiliter in a broader look at what Australia needs to do to capture more of the economic opportunity created by artificial intelligence.

Tiliter co-founders Christopher Sampson and Marcel Herz standing in the Tiliter office
Tiliter Co-Founders Christopher Sampson and Marcel Herz

The article explores the growing Australian AI industry, the importance of access to computing infrastructure, and one of the challenges local technology companies have historically faced: winning early customers at home.

Tiliter Co-Founder and Co-CEO Christopher Sampson spoke with ABC News about Tiliter’s experience building computer vision technology in Australia and taking it to international markets.

Tiliter was founded in Sydney and developed its early computer vision technology for retailers, using AI to recognise products and automate visual tasks. However, some of the company’s early commercial momentum came from overseas.

Chris explained that proving the technology internationally helped create credibility back in Australia.

“The first serious Australian customer can be worth more than any grant because they provide the real-world validation and credibility a company needs to compete.”

Today, Tiliter’s computer vision technology is used in retail environments in Australia and internationally, and the company has expanded its technology into a broader Vision AI platform designed to automate visual verification tasks across operations.

The ABC article comes as the Australian Government and industry launch initiatives aimed at increasing the adoption of Australian-developed AI technology.

For Tiliter, the opportunity is not simply about where AI companies are founded, but whether Australian businesses are prepared to deploy emerging technology in real operational environments.

As Chris told ABC News:

“If we’re willing to back Australian companies, we do have capability here that we can unlock.”

Read the full story on ABC News: Australia in a ‘sliding doors’ moment to determine who reaps rewards of AI boom.

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