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Platform · Product Recognition

AI Product Recognition for Products, Parts and Assets

Match visible items against your catalogue and return product identity, SKU or asset data for verification, inventory and operational workflows.

  • No barcode required
  • High accuracy
  • Real-time
  • Developer-ready API

Powered by Visual Reference Agent, Object Counter and Label Validator

Product Recognition

No barcode. No PLU code. Still rings up correctly.

A cafeteria checkout camera sees the tray. Recognition matches the prepared item against the catalogue and returns the identity, SKU and price – no code to look up and nothing for the customer to type.

Checkout camera

Cafeteria · Self-serve lane 2

12:41 · tray presented
Recognising…
Top-down view of a prepared salad bowl on a cafeteria checkout
Returned to the POS

Catalogue match

Tofu & edamame bowl$12.50
SKU CAF-BWL-014Size Large
Match confidence0%
Components identified
    Priced and added to the basket – no operator input.

    Product data often breaks where visual work begins.

    Barcodes can be missing, labels can be damaged and visually similar products can be difficult to verify consistently.

    Labels are unreliable

    Recognise items when barcodes, labels or RFID tags are missing or unavailable.

    Items look similar

    Differentiate products, parts and assets that are difficult to verify manually.

    Manual checks do not scale

    Turn visual recognition into structured outputs that systems and teams can use.

    Recognise physical items across real operations.

    Use the same recognition workflow across retail, industrial, logistics and asset-management environments.

    Retail products

    Fresh produce, bakery, packaged goods, returns and checkout items.

    Industrial parts

    Components, fittings, pipe spools, assemblies and similar items.

    Deliveries and inventory

    Pallets, containers, shipments, crates and operational stock.

    Labels and packaging

    Shipping labels, batch codes, serial numbers and product packaging.

    Assets and equipment

    Tools, machinery, PPE, operational assets and site equipment.

    Product condition

    Verify presentation, completeness, condition and visible defects.

    From image to identified product and structured output.

    Capture an image, match the visible item against your catalogue and return the corresponding product or asset record.

    Capture

    Upload an image or use a mobile device, document scan or connected camera.

    Recognise

    Match the visible item against your configured product or asset catalogue.

    Return

    Send the recognised identity, SKU or asset record into your existing workflow.

    Product Recognition questions, answered

    What is AI product recognition?

    Identifying which specific product is in an image, rather than just detecting that an object is there. A general vision model can tell you it is looking at a bag of produce. Product recognition tells you it is loose Pink Lady apples, which is the answer a till, a stock count or an audit actually needs.

    How does it identify a product with no barcode or PLU code?

    From the appearance of the item itself: shape, colour, texture, packaging, the things a person uses to tell one product from another. That matters most for the items barcodes never covered, such as loose produce, bakery, anything sold by weight, and anything a customer would otherwise look up on a chart.

    Does it work on fresh produce and loose items?

    Yes, and that is the hardest version of the problem. A loose apple looks different every time, and no barcode or PLU code was ever going to cover it. Recognising produce, bakery and items sold by weight at self-checkout and on scales is what the engine was first proven on, across more than 1,000 retail locations.

    Can I just take a photo to identify a product?

    Yes. One image, captured in the Tiliter app on a phone or on the web, or from a self-checkout camera, a scale or a fixed camera. The result comes back in the workflow as structured data next to the photo it came from, rather than as a label somebody still has to read and retype.

    How fast is an identification?

    About 300 milliseconds for a single fresh item, which is quicker than finding the right code on a chart. That is the point at a self-checkout where a customer is standing there waiting. A frame with many items to separate takes longer, up to roughly ten seconds, because the work grows with how much is in the picture.

    How is this different from a general image recognition API?

    A general vision API hands back a classification and stops there. Everything that makes it usable is then yours to build: capturing the image in the first place, deciding what to do when the model is unsure, getting the answer into the system that acts on it, and keeping a record that stands up later. That surrounding work is the product here. Capture on web or mobile, a confidence score on every result, uncertain cases routed for review, the answer written into the system where the decision happens, and an auditable trail of all of it.

    Can it identify industrial parts and assets, not just retail products?

    Yes. The same engine matches parts, tools, components and fixed assets against a catalogue, which is usually harder than retail because the visual difference between two part numbers can be millimetres. See industrial part identification and verification for how that runs in practice, and industrial operations for the wider picture.

    Where is it used in retail?

    Self-checkout and assisted checkout, AI scales for loose and weighed items, and shelf and stock checks that run as scheduled workflows. A team member gets the check on their phone, captures what is in front of them, and the result is recorded against the store and the date. It runs across retail operations in more than 1,000 locations, processing over 50 million images a year.

    Do we have to train it on our own range first?

    Often not. Plenty of everyday items are recognised as they are, a bowl of food being one, so you can point it at those and get an answer straight away. A catalogue only comes into it when the answer has to be your SKU rather than a category: telling two own-brand variants apart, or matching a part number where the visual difference is millimetres. And if all you need is how many of something there are, object counting needs no catalogue either.

    What accuracy should we expect?

    Every result carries a confidence score, so an uncertain identification can be queued for review rather than quietly becoming the answer. What accuracy you actually get depends on your own range and images, including lighting, camera placement and how alike your products look, which is why you get a score per result instead of one headline number that would not survive contact with your shelves.

    Where does the identification actually end up?

    First in the workflow that asked for it. The check arrives in the Tiliter app on web or mobile, whoever is capturing sees the result there and then, and it is kept against the job with the photo as evidence, so the answer is reviewable later rather than gone the moment it is read. From there it can be pushed to wherever the decision gets made: the till, the scale, the inventory record, or Salesforce. It also runs on enterprise scanners from Zebra, Honeywell and Datalogic as well as standard cameras.

    Is product recognition the same as object detection or counting?

    No, and the distinction matters when scoping a project. Detection finds that something is present. Counting answers how many. Recognition answers which exact item, the hardest of the three and the one checkout and inventory accuracy depend on. Many operations use more than one.

    Ready to turn images into operational data?

    Build visual verification workflows and deploy them through mobile, web, cameras or your existing systems. Deployed in thousands of locations worldwide and ready to scale with your operations.