Urban Traffic Insights for Smarter Outdoor Advertising

Advertising agencies and media buyers often lack hard data on who actually sees outdoor campaigns. While cameras are everywhere — from street corners to shopfronts — the footage is rarely labelled or analysed. That means millions in missed targeting opportunities.

With Tiliter’s Vision AI Agents, agencies can process existing CCTV footage to extract structured data on traffic mix and timing. By identifying car brands, types, colours, and foot traffic volume, they can build an anonymised audience profile based on real visual evidence — no barcodes, sensors or trackers required.

Use cases include:

• Quantifying daily exposure for outdoor ad placements by vehicle type or brand
• Measuring foot traffic demographics by time of day or week
• Validating audience assumptions with actual visual trends
• Packaging insights to justify pricing or improve campaign targeting

For instance, a media company with 6 months of footage from a high-traffic intersection in NYC can identify that 30% of daily vehicle traffic includes luxury cars between 7–10am — a premium audience previously invisible to planners.