Traffic Analytics for Outdoor Advertising

Outdoor advertising decisions are often based on estimated traffic models rather than real observed audience behaviour. While cameras exist across streets, intersections and storefronts, most footage is never analysed in a structured way.

That creates missed opportunities for targeting, pricing and campaign planning.

Tiliter Vision Agents turn existing camera footage into anonymised traffic intelligence.

By analysing images and video frames, Tiliter helps media owners and agencies understand vehicle mix, foot traffic patterns and audience timing using real visual data.

What Tiliter Can Measure

• Vehicle volume by time of day or week
• Vehicle type, brand or class trends
• Pedestrian traffic levels and movement patterns
• Peak exposure windows
• Location-specific audience trends
• Historical traffic changes over time

How It Helps Advertisers

Improve Campaign Targeting

Match placements to real audience profiles rather than assumptions.

Strengthen Pricing Strategy

Use measured traffic quality to support premium media pricing.

Validate Performance

Back campaign decisions with real visual evidence.

Improve Planning

Identify high-value time windows and locations for specific brands or demographics.

Unlock Existing Footage

Use already-installed cameras without sensors, trackers or new infrastructure.

Example Use Case

A media owner analysing six months of footage from a busy intersection could identify that a high share of weekday morning traffic consists of premium vehicle brands, supporting premium ad inventory pricing.

Privacy-Conscious Analytics

Tiliter focuses on anonymised traffic patterns and aggregated audience insights rather than personal identification.

Why It Matters

Better audience data leads to better campaign outcomes.

Tiliter helps transform passive camera footage into valuable advertising intelligence.