Refreshed logo, same great retail tech

Amelia Kirby

Same Tiliter. But better. Stronger. And here for the long-haul.

You might have noticed a few changes at Tiliter. That’s because we’re kicking off 2022 with a refreshed brand identity and getting ready for a massive year in retail. This year is shaping up to be one of innovation, growth and new energy in the industry and we’re partnering with our global customers to make it happen.

Our team has spent months putting their heart and soul into our image refresh to accurately convey who we are as a company and a team. And how we serve you and pave the way for the future of retail.

The updates to our logo, colour palette and website reflect the evolution of our company since our garage days in 2017. We’ve changed and grown a lot since then, but at our core, our beliefs and our mission haven’t changed all that much — to make accessible AI tech for supermarkets that delivers a better, more convenient and cost-effective way to retail.

New logo, same Tiliter

Our logo has been refreshed to represent Tiliter as a leading computer vision company working at the frontier of AI. Taking inspiration from coding imagery, we created a smart, sleek, simple and modern logo — its strength and stability matching perfectly with our brand personality.

We're with you for the long-haul

These small changes are empowering our dedicated and passionate team to be laser focussed on our goal to serve our retail customers and enable your success.  

Our refreshed identity also underpins our steadfast approach to our work and what we do for our customers, as well as how we create our own success and that of our partners and investors.  

With this clarity of approach, we're excited to be able to deliver even more exceptional products and service and be united in our drive to enable your business and our relationship to thrive for the long-haul.

Marcel Herz, Tiliter CEO, says, "This is an important time for Tiliter. The retail industry is expecting 2022 to be a big year, with the evolution of the way people shop now in a new phase. Retailers are keen to innovate and are future-proofing their businesses now to firm up their place in the market. With Tiliter's successes over the last year at home in Australia and with a growing overseas market, our new logo is the right way to represent where the business is headed — we're in the perfect position to support and partner with supermarkets globally, using clever AI solutions to prepare every store for the future of retail."

We’d like to take the opportunity to thank our valued customers and partners for their continued support, trust and confidence in Tiliter.  


Amelia is Tiliter’s wordsmith. She has a background in tech writing, comms and content in a broad range of industries and is on a mission to banish jargon.

Amelia Kirby

Related Products

Tiliter computer vision products help reduce shrinkage and fraud.