We are TILITER

From humble beginnings, Tiliter's story is one of big visions,
rapid growth and a fearless ambition to use computer vision
to make the world a better place. Our vision is to democratise
computer vision for all, one recognition process at a time.

Our story

Sydney-based tech company Tiliter, started with a simple question — how to use technology to identify products without barcodes. This question lead founders Marcel, Chris and Martin to explore the limits of AI by creating solutions that are flexible and scalable for use in retail environments.

Since inception in 2017, we’ve gone big’ in every sense. Scaling up quickly, securing funding and rapidly growing the team. In under three years, our AI products are in stores across the globe, helping businesses to automate manual processes and offer customers a more satisfying experience.

Continuing to enter new industries, we’re working with people that inspire us in our mission to use our tech to change people’s lives for the better. By bringing computer vision to the world with easy-to-use products, Tiliter is shaping the next industrial change.

Tiliter company image


If you're an expert in your field and keen to work at the cutting-edge of computer vision, we want to hear from you. Visit our Careers and Culture page to see our open opportunities.

We're Hiring - Discover Opportunities
The Tiliter Team

Meet the founders

Our founders set our vision and goals. Their expertise in engineering, machine learning and developing innovative technology for
real-world application enables Tiliter to offer accessible, leading-edge computer vision products to change the world for the better.

Tiliter CEO Marcel Herz

Marcel Herz

Co-Founder and CEO

Marcel is a German-born entrepreneur, industrial designer and engineer. He brings his future-thinking vision to shape Tiliter’s journey.

Tiliter CTO Chris Sampson

Chris Sampson

Co-Founder and CTO

With extensive knowledge of algorithms, machine learning and engineering, Chris brings practical and deep technical experience to Tiliter.

Tiliter COO Martin Karafilis

Martin Karafilis

Co-Founder and CoO

Martin has a proven track record of growing and scaling effective teams. Experienced in business operations and engineering, he has a solid grasp of how technology can impact and drive the market

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